America's New Beer Market

Don't look now, but that beer your drinking isn't American. Yes, I know it says "American Lager" or "home of the Rockies" or whatever on it - but it's owned by a multi-national conglomerate that resides somewhere overseas.

And, as I sit in this bar, I notice most people are drinking the local craft coming out of the tap. I don't even see a bottle of Bud Light Miller Draft Coors Lime ANYWHERE here. So, it makes me wonder why these local breweries haven't "tapped" into the fact that building relationships through a sponsorship with the local "cool" community event isn't on the TOP of their list. Look, spending all those marketing dollars on the bottom shelf at the local grocery store is ok, or on those neat little draft tap tops shaped as your logo. But isn't time you come out to meet and rub elbows with the American beer drinker? Isn't time you stepped up your marketing game?

Are you really that afraid of the BIG multinational brewer that you won't even TRY to compete for a meaningful sponsorship? You wanna know a secret? Small properties aren't always excited to work with the BIG multinational brewer - and big brewers seem to have their sites on global events rather than the local food fair.

So, maybe now is the time for the local brews to belly up to that local sponsorship scene and reshape the way your audience experiences an I.P.A. Believe me, activated properly, local events will do wonders in gaining customers because in reality, Americans are ready for you.