Collaboration is King in Sponsorship
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Pinpoint Accuracy
- David Rachell
- Accuracy would come from providing transparent measurements, complete fulfillment of assets and dual understanding of expectations and benchmarks for properties and sponsors. When all of these are in place, pinpoint accuracy occurs. A 20 year veteran of buying and selling sponsorships, David formed Pinpoint in 2007 to support brands in their efforts to evaluate and measure their sponsorship marketing programs using innovative software programs to support best-practices and improve sponsorship efficacy.
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